The second largest international cruise vacation company in the world.
To develop an efficient distribution system for marketing material to consumers, travel agencies and sales representatives in order to increase revenue and reduce distribution costs.
The sales representatives of this major international cruise company were not receiving their marketing materials and could not accurately forecast inventory levels which resulted in lost sales. The Company’s ordering system had no process for generating and tracking orders to prevent surpluses or shortages in marketing materials. This cruise vacation company needed a partner that could implement an efficient ordering, shipping and inventory tracking system for their marketing collateral.
iD Commerce and Logistics partnered with the cruise line company to develop a reliable order management and fulfillment system for their marketing collateral. We provided an integrated, streamlined solution with real-time inventory information for their marketing and sales distribution needs.
Our easy to use custom e-commerce application provided our travel and leisure client with real-time tracking and web-based reporting to effectively manage their marketing collateral and sales support tools for over 100 users and over 800 SKUs. Our web-based order management system allowed them to accurately forecast collateral and inventory usage.
Our fulfillment services offered a centralized source to store, ship and track the orders for the sales representatives. We offered secure warehousing and storage options for their inventory and just-in-time kitting solutions for their marketing and sales collateral. We provided same day shipping on standard orders received before 2PM and rush orders received before 4PM. We shipped out over 4,000 pieces per day for them.
Fully integrated with the international cruise company’s reservation system, our order management system not only tracks orders but also sends consumer order and lead generation data back to their CRM application for real-time sales follow-up.
Through our partnership with this cruise line client, iD applied its knowledge of web-based order management systems, fulfillment services and data optimization services to deliver and track marketing materials and data to our client with the following accomplishments: